M. Bashar AlShalak
General Commission for Scientific Agricultural Research, Administration of Socio-economic Studies Research
Aleppo University, Faculty of Agriculture
2008

abstract

The study of olive oil markets in Syria showed two varieties of markets from structural side, the semi-monopolistic demand market was found in the production season and semi-monopolistic supply market was found in the alternate season.
The results showed that there was ancestral exchange system in olive oil marketing in Syria. Also, it showed reduction in using trading label on producers, mills and wholesalers bottles, lack of attention by olive oil producers and mills in the coastal area of Syria in quality criteria, increasing in the cost of olive fruits buying in both northern and coastal areas of Syria, increasing in the rate of oil quantity which was milling from olive fruits in the northern area of Syria mills compared to coastal area mills, reducing the in kind milling payment in the northern area mills compared to the coastal area mills, decreasing the cost of storing extra olive oil compared to the cost of storing fine olive oil, and the cost of storing fine olive oil decreased compared to ordinary olive oil.
The can bottles and plastic pedon which used by producers, mills and local wholesalers caused losses for the owner of that bottles because the clients bought their oils in dogma, also that bottles caused a problem and additional cost for olive oil companies.
The results showed a decrease in marketing efficiency for olive oil producers and mills in the coastal area compared to marketing efficiency in the northern area, and also it decreased for filled olive oil and increased for dogma according to the first criteria of marketing, and decreased for filling according to the second criteria.
The results also showed an increase in net return for producers and mills in the northern area compared to the coastal area, and also it increased for filled olive oil in comparison with dogma.
The results showed that the relative effect for functions of demand mills, wholesalers, and companies on olive oil was high in the alternate season compared to the production season.
While it was decreased for the northern area mills functions of demand on olive oil compared to relative effect for the coastal area mills functions of demand on olive oil.
In general, the relative effect was agreed reversely with olive oil acidity for the coastal area mills functions of demand, while it was agreed directly with olive oil acidity for the northern area mills functions of demand on olive oil in the alternate and production seasons.
The relative effect for functions of demand wholesalers was agreed directly with olive oil acidity in the alternate and production seasons.
The results also showed that the relative effect for functions of supply producers, mills, wholesalers, and companies of external market of olive oil was increased in alternate season compared to production season.
The relative effect for functions of supply producers was agreed reversely with olive oil acidity and peroxide in the northern area of Syria, while it was agreed directly in the coastal area of Syria.
The relative effect for functions of supply mills of the northern area was agreed directly with olive oil acidity.
Also, it decreased for functions of supply mills of the northern area compared to the coastal area mills.
The relative effect for functions of supply wholesalers on olive oil varieties was agreed reversely with olive oil acidity in alternate season, while it was agreed directly with olive oil acidity in production season.
Also, it decreased for functions of supply companies of olive oil in internal markets in alternate season compared to production season.
The relative effect for functions of supply companies of olive oil in external markets increased in alternate season.
Also the relative effect for functions of supply companies of filling olive oil increased compared to dogma.
The ideal quantities volume for olive oil marketing was decreased in the alternate season compared to the production one.
The olive oil companies achieved high level of great gain followed with wholesalers of olive oil then producers of olive oil in the northern area and finally producers of olive oil in the coastal area.